Media Initial Ideas

 

AS Media Planning and research – initial ideas for the NEA

Brief  3 Magazine	Ideas
You work for an independent media production company. You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new real-life story magazine that is being launched by Bauer and two pages for the working website for the magazine. Contents pages can be either single or double page spread. The web pages must promote the new magazine to its target audience and enable fans to interact with the content.	Must break down the age groups further into groups of 16-18, 18-21, 21-25. Genre Gaps: Video Games, News, Geography issues, Geographical areas, Holiday destinations, Youth’s sense of identity and mental health.
Summary of brief requirements:  • Real-life story magazine covers and contents pages: Two or three pages for each of the first two editions (based on choice of single- or double-page spread).  • Magazine distribution method: Content must be suitable for retail distribution. • Number of web pages: One homepage and one linked page.	No mentions of inappropriate images or content. The content of pages could be covered over multiple pages however it is better if it can be all on one page.
• Cross media production target audience: A primarily 16–25-year-old mass market audience that expects to be emotionally engaged	Interested in more Celebrity gossip, Music, Modern Media news, Video Games, Sports news, and casual reading- less likely to be drawn in by Older music reviews and hard News. This is relevant as it allows the youth to be engaged in the magazine.
There must be a clear sense of branding across the two elements of the cross-media production.	Names of the Media products adhering to the conventions of more modern media less likely to have older conventions present. This would be like having the stories in big stand out writing on the front page with ‘clickbait’ like titles and a loose pallet of colours.
Ø  Production detail that must be included The production of the magazine covers and contents pages must include (as a minimum): • At least four different main images using original photography across the magazine covers and contents pages. Ø  A different use of mise-en-scène for each cover.	As a minimum each magazine page must not have the same images twice and will have small amounts of text that is shown for the story’s as well as clearly showing the images are taken by the designer and showing the genre with links to text/ story that accompanies the image, for example for the Video Games magazine a Story on RPG games would feture an image of an RPG as well as relevant information.
• Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout). • Written text including elements such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy. • Barcode, date, edition and price information on each front cover. • A call to action pointing readers to the online website.	The text of the main title/ name of the magazine would be consistent across the magazine as well as allowing for changes in the size of the title. The stories on the front page may use some seraph fonts but the predominant fonts should be sans fonts. This will keep the magazine easy to read as wells as having stand out titles on the pages.
• Representation of at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).	The images should showcase a multinational and mulit-ethnic display of characters or if this is not possible a mention in the scripts of the magazine of different genders, religions, or ethnic groups. However, this can cause some issues if the diversity dose not fit for example an article on a black celebrity should not have a person of white ethnicity in the article unless relevant via connections. ALSO THE ARTICLES THAT FEATURE A ETHNIC MINORITY MUST NOT PRESENT THEM IN A PURELY NEGATIVE LIGHT, unless it is a challenge to conventions but then the issue would be void as it presents the positively. For example, for a Music magazine their should be a coverage of songs that originate from different cultures or an article that explains the emergence of certain types of music due to cultures, do not credit cultures for music without evidence of the credit though.
The production of the web pages must include (as a minimum): • Original audio or audio-visual content appropriate to the online website.  • A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the magazine.	This could be an image of a fellow student posing in a particular place such as on a bridge for a Natural Beauty magazine, these images must be taken properly and seem to some levels of professionalism. For example, photoshopping a landscape in is a no go but editing lighting effects to create a different feel for the image is a good strategy. The images for the webpage must link to the magazines theme but cannot be direct copies for example for a music magazine there could be images of the creation of the songs on the website or of the creation of the magazine to add in a story to the webpage.
• Appropriate conventions of website design, including an original title and logo and a menu bar. • Text introducing the main features of the magazine.  • A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website  • Working links from the home page to the other page. .	Names for the magazines and websites like Remix for a rap culture like magazine or The KNOW for a pop culture magazine. These names need to somehow link to the genre of content the magazine will show and may include references to their specific cultures.
Brief 4: Music video and online
You work for an independent media production company. You have been given the task of producing a three-minute music video for a love song by a fictional band/artist signed to Universal Music Group, and two pages for the working website for the band/artist. You may use an existing song for your music video (this does not need to be copyright free). The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a narrative illustrating or commenting on the song, or a mix of performance montage and other narrative elements).	Adele – Lovesong, romanticised, man woman stereotype, maybe homosexual relationship to emphasis artists attempts to be woke.
Summary of brief requirements:  • Music video: One, three-minute music video. • Distribution channel: Content must be age appropriate for young adults from the age of 16. • Number of web pages: One homepage and one linked page.	Song is 5 min long. https://www.adele.com/
• Cross-media production target audience: A primarily 16–25 year old mass market audience that expects to be emotionally engaged. There must be a clear sense of branding across the two elements of the cross-media production.	Modern song from respected artist of that age group, this will be able to entice more views as they may be the most popular demographic on online media where this video would be.
Production detail that must be included The production of the music video must include (as a minimum): • Range of camera shots, including shot distances, angles and movement as appropriate to a music video. • Editing of footage appropriate to a music video. • Graphics/titles to include the name of the track and the name of the band/artist.	Long shots of open fields, pathetic fallacy, man woman contrast around love,
Ø  At least two different uses of mise-en-scène. Ø  • At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).	One male, one female. Female singing the song in the music video. The images should showcase a multinational and ethnic display of characters. Or perhaps from different classes within society.
The production of the web pages must include (as a minimum): • Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website. • Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar.  • Working links from the home page to the other page.  • A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.	Would be centred around the producer, would consist of her songs and her life information (bio)
• A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the music video.	The images would be shot separately from the music video, in different settings with different Mise en scene. Would consist of the artist and the lover within the music video.
Text introducing the band/artist.	Adele – Love song Would be in bold font and would be in the foreground of a romantic shot introducing the two characters to the music video