Music Videos like any form of media have evolved over time with the original videos like the song Bohemian Rhaspody by Queen in 1975 that focused on the Performance of the Artists with their faces in a close up this is very down to earth and focuses on showcasing the Artists and promoting them.
In the music video Video Killed the Radio Star that was released in 1980 this video shows a Performance from the Artists behind the song while also having the Concept that technology will kill the Radio, the video features the science fiction genre which was popular at the time with the video being against the rapid technological upgrades of the time.
In the music video for Material Girl from 1984 by Madonna the video shows a Narrative with the poor man in the back asking the Material Girl out and Him getting that girl. The video is also a performance with Madonna being shown as a desirable girl that everyone was trying to get with presents, however the girl shown is not as hollow as that. The Narrative and Performance of the video contrast with each other by showing Madonna as hollow and Material focused with her eventually being won over by the simple cheap flowers.
The music video by A Beautiful South called A Little Time made in 1990 was presented as a Narrative Performance with the Narrative coming in with the fight that had taken place prior to the filming of the video but also with how the woman chooses to end the relationship, this is not typical for the time showing the evolution of the story, it is shown through short clips that are joined by cuts to make the video hole.
The progression of the music video is shown in the Video released by the Backstreet Boys in 1999 called I Want It That Way, the video shows mainly a performance, this is shown with the frequent showing of the boyband and the frequent close ups of the band's members as individuals. It shows the creation of the boyband and is targeted at the younger female teens as they will be more interested in the members.
The progression of music videos is shown the most clearly in the video by Lady Gaga called Telephone made in 2009, this is the start of an active audience with the fledging internet. The video is a Narrative video with a performance that starts 2:54 into the 9:30 video, it also showcases Concepts. The video features lots of intertextuality with many references to pop culture. The video also features the main point of sexuality and it makes a statement that women are smarter then they are shown as and are also shown as more violent.
The progression of media videos is shown in the music video titled Where is the Love by The Black Eyed Peas with the video showing a Narrative, Performance, Concept. The performance of the video is shown in the R&B close ups with lots of hand Gestures. The Narrative shows a group that is going round questioning everything in they see by sticking ? stickers on everything. The Concept is shown with the video referencing many forms of media with posters promoting GTA a racist video game. The narrative of the video shows the feeling that the minority culture is often the victim of discrimination with there often being close ups on black people next to police or running from the officers. The use of children to sing the background tune of Where is the Love? makes the listener think is this really the world they will grow up in and they as a result of this will make the video seem more real and intense. The media is also shown as discriminatory with the lyrics of the song linking up with the images of the media shown.
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