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Brief 3 Magazine
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Ideas
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You work for
an independent media production company. You have been given the task of
producing one front cover and the contents page(s) of the first two editions
of a new real-life story magazine that is being launched by Bauer and two
pages for the working website for the magazine. Contents pages can be either
single or double page spread. The web pages must promote the new magazine to
its target audience and enable fans to interact with the content.
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Must break
down the age groups further into groups of 16-18, 18-21, 21-25. Genre Gaps:
Video Games, News, Geography issues, Geographical areas, Holiday
destinations, Youth’s sense of identity and mental health.
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Summary of
brief requirements: • Real-life story
magazine covers and contents pages: Two or three pages for each of the first
two editions (based on choice of single- or double-page spread).
• Magazine distribution method: Content must
be suitable for retail distribution.
• Number of
web pages: One homepage and one linked page.
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No mentions
of inappropriate images or content. The content of pages could be covered
over multiple pages however it is better if it can be all on one page.
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• Cross media
production target audience: A primarily 16–25-year-old mass market audience
that expects to be emotionally engaged
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Interested in
more Celebrity gossip, Music, Modern Media news, Video Games, Sports news,
and casual reading- less likely to be drawn in by Older music reviews and
hard News. This is relevant as it allows the youth to be engaged in the
magazine.
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There must be
a clear sense of branding across the two elements of the cross-media
production.
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Names of the
Media products adhering to the conventions of more modern media less likely
to have older conventions present. This would be like having the stories in
big stand out writing on the front page with ‘clickbait’ like titles and a
loose pallet of colours.
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Ø
Production detail that must be included The
production of the magazine covers and contents pages must include (as a
minimum): • At least four different main images using original photography
across the magazine covers and contents pages.
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A different use of mise-en-scène for each
cover.
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As a minimum
each magazine page must not have the same images twice and will have small
amounts of text that is shown for the story’s as well as clearly showing the
images are taken by the designer and showing the genre with links to text/
story that accompanies the image, for example for the Video Games magazine a Story
on RPG games would feture an image of an RPG as well as relevant information.
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• Editing of
magazine covers and contents pages (including photos, text, graphics,
typography and layout).
• Written
text including elements such as the masthead, main coverline, selling lines,
headlines, captions, subtitles and copy.
• Barcode,
date, edition and price information on each front cover.
• A call to
action pointing readers to the online website.
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The text of
the main title/ name of the magazine would be consistent across the magazine
as well as allowing for changes in the size of the title. The stories on the
front page may use some seraph fonts but the predominant fonts should be sans
fonts. This will keep the magazine easy to read as wells as having stand out
titles on the pages.
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Representation of at least two different social groups (e.g. as defined by
age, gender, race and ethnicity, sexuality).
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The images
should showcase a multinational and mulit-ethnic display of characters or if
this is not possible a mention in the scripts of the magazine of different
genders, religions, or ethnic groups. However, this can cause some issues if
the diversity dose not fit for example an article on a black celebrity should
not have a person of white ethnicity in the article unless relevant via
connections. ALSO THE ARTICLES THAT FEATURE A ETHNIC MINORITY MUST NOT PRESENT
THEM IN A PURELY NEGATIVE LIGHT, unless it is a challenge to conventions but
then the issue would be void as it presents the positively. For example, for
a Music magazine their should be a coverage of songs that originate from
different cultures or an article that explains the emergence of certain types
of music due to cultures, do not credit cultures for music without evidence
of the credit though.
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The
production of the web pages must include (as a minimum): • Original audio or
audio-visual content appropriate to the online website.
• A minimum of two original images (with at
least one different original image on each of the two pages). These images
must be different from those produced for the magazine.
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This could be
an image of a fellow student posing in a particular place such as on a bridge
for a Natural Beauty magazine, these images must be taken properly and seem
to some levels of professionalism. For example, photoshopping a landscape in
is a no go but editing lighting effects to create a different feel for the
image is a good strategy. The images for the webpage must link to the magazines
theme but cannot be direct copies for example for a music magazine there
could be images of the creation of the songs on the website or of the
creation of the magazine to add in a story to the webpage.
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• Appropriate
conventions of website design, including an original title and logo and a
menu bar. • Text introducing the main features of the magazine.
• A range of appropriate media language
techniques (typography, images, fonts, backgrounds, logos etc.) as
appropriate to the purpose of the website
• Working links from the home page to the
other page.
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Names for the
magazines and websites like Remix for a rap culture like magazine or The KNOW
for a pop culture magazine. These names need to somehow link to the genre of
content the magazine will show and may include references to their specific
cultures.
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Brief 4:
Music video and online
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You work for
an independent media production company. You have been given the task of
producing a three-minute music video for a love song by a fictional
band/artist signed to Universal Music Group, and two pages for the working
website for the band/artist. You may use an existing song for your music
video (this does not need to be copyright free). The music video must feature
a narrative appropriate to a music video (e.g. a performance montage, a
narrative illustrating or commenting on the song, or a mix of performance
montage and other narrative elements).
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Adele –
Lovesong, romanticised, man woman stereotype, maybe homosexual relationship
to emphasis artists attempts to be woke.
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Summary of
brief requirements: • Music video:
One, three-minute music video.
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Distribution channel: Content must be age appropriate for young adults from
the age of 16.
• Number of
web pages: One homepage and one linked page.
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Song is 5 min
long.
https://www.adele.com/
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• Cross-media
production target audience: A primarily 16–25 year old mass market audience
that expects to be emotionally engaged. There must be a clear sense of
branding across the two elements of the cross-media production.
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Modern song
from respected artist of that age group, this will be able to entice more
views as they may be the most popular demographic on online media where this
video would be.
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Production
detail that must be included The production of the music video must include
(as a minimum): • Range of camera shots, including shot distances, angles and
movement as appropriate to a music video.
• Editing of
footage appropriate to a music video.
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Graphics/titles to include the name of the track and the name of the
band/artist.
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Long shots of
open fields, pathetic fallacy, man woman contrast around love,
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Ø
At least two different uses of mise-en-scène.
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• At least two characters representing at
least two different social groups (e.g. as defined by age, gender, race and
ethnicity, sexuality).
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One male, one
female.
Female
singing the song in the music video.
The images
should showcase a multinational and ethnic display of characters.
Or perhaps
from different classes within society.
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The
production of the web pages must include (as a minimum): • Original audio or
audio-visual content which may include material from the music video but must
include at least one element produced specifically for the website.
• Appropriate
conventions of website design, including an original title and logo for the
band/artist’s webpage and a menu bar.
• Working links from the home page to the
other page.
• A range of appropriate media language
techniques (typography, images, fonts, backgrounds, logos etc.) as
appropriate to the purpose of the website.
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Would be
centred around the producer, would consist of her songs and her life
information (bio)
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• A minimum
of two original images (with at least one different original image on each of
the two pages). These images must be different from those produced for the
music video.
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The images
would be shot separately from the music video, in different settings with
different Mise en scene.
Would consist
of the artist and the lover within the music video.
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Text
introducing the band/artist.
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Adele – Love
song
Would be in
bold font and would be in the foreground of a romantic shot introducing the
two characters to the music video
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