Task 1: Forbrydelsen & Stranger Things

The fandom in Forbrydelsen can be shown with the fandom that surrounds Sarah Lund, this is shown with when the producers released a Jumper that she wore and it quickly became out of stock, the Jumper worn by Sophie Garbol was not particularly fashionable and designed by the producers to show Sarah Lund's confidence in herself. This sticking point caused the jumper to be a prop that the fanbase began to identify with and want to imitate.

The Jumper in Question

The fandom of Stranger Things is similarly large and dedicated this can be shown by the huge amounts of fanart that can be found on google with the simple search of' Stranger Things fanart'.

Search Results

This level of quality work done by the Fanbase of Stranger Things shows their dedication and the effort of this work shows that the fanbase has invested significant time into the creation of the work. The work mostly showcases the main characters showing them as a focus of the fanbases love of the franchise. This is particularly apparent with the characters of Eleven played by Millie Bobby Brown and the other male lead roles, Will, Mike Wheeler, Dustin and Lucas.                                                       

Joyce Buyers, Mike Wheeler, Eleven, Dustin Henderson and Lucas Sinclair

The appeal of Stranger Things was targeted at a new audience who would have never seen the 1980s, this lenses and take on the story appeals to a modern audience as it allows the audience to use their cultural capital, for younger audiences  this creates a more nostalgic seeming simpler view on the past  that makes the viewer long for its return.

The show uses subtle intertextuality with the 1980s simple street start this plays on the viewers nostalgia of other films allowing an association in their mind.

Marketing of the Jungle Books

Favreau introduced the film in teaser trailers at popular events and released still images from the film to give an insight of the film. In order to appeal to a variety of audiences through the trailer, they chose to use the example of ‘The Pirates of the Caribbean’ instead of other popular films like Cinderella from example. This appeals more to male audiences. A Jon Favreau also deliberately wanted the animals to seem more HD and less animated so it would seem more suitable for older people.  

In 1967 and 2016 Disney released different trailers, with 1967 trailer was animated and was impressive for the generation of tech it was released in however the quality of the trailer from modern day assessment dose not hold up well. The newer jungle book trailer has made the film seem darker and successfully shrugged the image of a child's film away from the production, this has allowed Disney to create a mores suspenseful film than the 1967 one. The 1967 trailer has a more upbeat tone making it appeal more to a younger audience. The 2016 trailer is less appealing to children, but dose appeal to the older audience who watched the original jungle book. Due to this, the story is being portrayed as a more intense and brutal film.