Radio Case Studies Notes

    Radio One, Two & Three are funded by the Government and as such they must meets the set criteria these are, they must reach a required amount of people, they must endorse new British talent, they must be broadcasted on a FM radio and they cannot include government propaganda/ their free to criticize of praise.

Radio one is aimed at under 30s and promotes young artists with the tracks that are played on the radio with a committee voting on the differing amounts with the A tracks 25 times a week B 15 times and  5-10 times, this gives the new producers time to get their music out their. Radio One also has a tendency to keep the played music more aimed at the younger generation.

Radio one also uses more collectivist and across the table talking, this makes the listener feel more involved with the radio as well as them using a more upbeat and charismatic presenter that can connect to the youth listeners, the language used like 'What's going on? Loads of things' and 'I'm here with you everyday'. 

This sense of comradery is also created by the use of David Attenborough as a more farther like figure that creates a bond. This is all alluring to the younger generation. The radio also frequently contacts the community and listens to what they say. This is paired with the use of generational slang like 'if you work 5 days you're a legend' this creates a sense that Greg James is a friend not a radio presenter.

Radio one also creates a sense of sarcasm around the older generation with a more chatty and millennial response to the elderly and posher members of the community. The use of younger interviewees like the one of a younger teacher this creates connections with the listener. They also play more classical versions of modern pop songs. They also use a more posh mocking tone when referring t o 'social distancing'.

Radio two is aimed at over 30s with a more sophisticated presenter and a focuses on older and more classical music this is to engage the older societal members with the radio being more news and music focused with less community focused vocabulary.

Radio three is more nice and primarily focuses on the news and audio books this is exceedingly nice and is popular with older audiences. This allows all societal members to tune into a audiobook or news broadcast while doing their daily commute.  

Emeli Sande Character

 

She is the writer of the song Heaven and was born in Scotland, she was born on the 10th of March 1987. She released her first song called Heaven in August of 2011. She has aided in writing 133 songs and has released 22 songs under her name. She says that all her work is inspired by strong feelings and prefers the songs to be raw, she also finds adding messages into her works to be tedious and ingenuine.